Role
Student
Team
Visual Communications Class
Company
Northern Alberta Institute of Technology
A very challenging project, turning an existing product/brand into a retro - 1930s style. Tools used are Illustrator and Photoshop.
During early times where there is gender inequality or sexism, where female figures are used in advertisements to show that women only belong at home in the kitchen or only men can work as the “man”, I plan on rebranding the Nescafe under Nestle where the product is fit for both genders. In current times, not only men are working but also women.
The product will be for all the people, especially working adults that drink coffee that will benefit from consuming proteins at the same time to not only energize them but also get a healthy lifestyle.
